What is Instructional Design?

You would probably consider yourself an expert, or at least knowledgeable, in one or more areas. You probably also have a number of people who are experts in their areas. We call them Subject Matter Experts (or SMEs). Like any good organization, you may even use these experts to train other people in the organization to things as well or as knowledgeably as the experts do them. We encourage this.

However, while your experts may know WHAT to train, they may not know HOW to transfer what they know to people who need to know it. That's where Instructional Design comes in.

Instructional design is a set of rules or procedures for creating training that does what it is supposed to do (Piskurich, G. M. 2000). We determine what training is supposed to do by using performance analysis (see performance consulting) and other types of analysis. We can help to draw out some of that valuable knowledge from the minds and experience of your experts and create solutions that develops those same knowledge, skills, and abilities to your teams.

You don't have the experts you need internally? No problem. We can draw this information from other industry experts and sources.

Piskurich, G. M. (2000). Rapid Instructional Design. Jossey-Bass/Pfeiffer: San Francisco, CA.